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Brand statement: Strong is beautiful
The vision: Individuals feel encouraged and safe to be themselves, powerful and vulnerable. This emboldened community goes on to break more barriers and set new limits around what is possible. Built for you to Go Further
The mission: Inspire active participants and aspirational consumers alike, making them feel part of a larger community and movement of people who aspire to be strong and athletic adventurers. Enable them to pursue their passions confidently and safely through our products and storytelling. We are U.